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“Generally, audiences base their moviegoing decisions on its inherent appeal and the effectiveness of the marketing campaign.” “The personal life drama or controversies of the talent involved - no matter how unfortunate - historically has had no discernible or measurable effect on box office,” Paul Dergarabedian, senior analyst at ComScore, told TheWrap. While the abuse scandal can’t help, experts say audiences simply aren’t responding to the movie itself.Īlso Read: Jeremy Irons Thinks 'Batman v Superman' Deserved All Those Bad Reviews That would be only a third of the $116 million the original, “Alice in Wonderland,” made when it opened in 2010. But now, with the weekend’s weak returns, onlookers are saying that Disney will be lucky to make $40 million. The studio, however, predicted a more conservative $60 million to $63 million. It had been tracking to debut at around $70 million, once Monday’s holiday numbers come in. Window.APP_STATE = JSON.Also Read: 'X-Men: Apocalypse' Leads Anemic Holiday Weekend With $65 Million So Far All rights reserved.SupportTerms of UsePrivacy Polic圜ookie PolicyDo Not Sell My Personal Information Please enable it or install a modern browser that support JavaScript.ĬareersPartnersAbout usWhere to watchSupportThis feature is coming soon.We’re currently working on it! Thanks for your patience.About UsOur StoryLeadershipNewsPressCareersBecoming A CitizenResponsibilitiesPerksWhere To WatchSmart TVStreaming DevicesMobile AppDesktop AppWatch on the webAccessibilityPartnersDistributionContent ProvidersAdvertisers© 2023 Pluto Inc. This website needs JavaScript to work properly.

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